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Want to elevate your venue sales? Take my online course!
VENUE SUCCESS BLUEPRINT: MASTERING THE SALES CYCLE

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Welcome!  I’m Tirzah Caffee — a fourth-generation wedding professional, venue owner, podcaster, and coach based in Charlotte, North Carolina.
 

For more than 30 years, my family has owned and operated five wedding venues across the nation, producing thousands of weddings along the way. From White House events to celebrity celebrations and national television, I’ve had the privilege of seeing it all.
 

By refining our systems and learning what truly works, I built my venue into a multi–seven-figure business that’s now one of the top-rated and most-reviewed in the nation. Today, I get to share those proven strategies with other venue owners who are ready to grow.

For the past decade, I’ve been helping venue owners and managers who feel overwhelmed by challenges such as:

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Sales & marketing strategies

Streamlining systems & operations

Building and leading strong teams

Hosting tours that convert into bookings

Effective upselling techniques

Planning and executing successful open houses

Increasing bar sales & profitability

Setting healthy boundaries with clients and staff

Crafting compelling website content

Developing clear policies & guidelines

Strengthening contracts that protect your business

Transitioning to an all-inclusive model

And so much more!

 

I offer 4 main categories of coaching, and you can learn more HERE.

How can I help you?

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Check out this testimonial from an actual client!

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Be

Real

Testimonials

Scott Davies - Owner, Ridgefield Weddings

Our team just spent an illuminating few days working with Tirzah and surveying all aspects of our venue business through the focused lens of her Coaching. She helped us with a variety of business needs -  from our team structure and development, infrastructure priorities, and record keeping precision, to new wedding-package creation, and how best to navigate owning a business with your spouse.

 

Tirzah was instinctively able to help us see room for improvement in every case.  We appreciated her ability to see ahead of time the questions that homed in our precise business needs before we even began, as well as the high-level questions she left for us to ask ourselves as our business continues to grow. Tirzah was also able to join a venue tour and identified questions we could ask that lead couples to open up, and how specifically to “read the room” in a way that helps us move to close sales more successfully.

 

Lastly, her insight and experience are warmly delivered in the voice of a wise friend, someone who you know you can trust and who is focused on your success. Once again, the investment in Tirzah’s Coaching exceeded our expectations and brought value to each and every team member.

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